Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society

Answers to the 12 most common and critical questions aboutcorporate giving

In this groundbreaking resource, Weeden shows how tostrategically plan, manage and evaluate corporate contributions.Questions include: Why Should We Give?; How Much?; Who Decides?;Does a Company Need a Foundation?; How to Give Products orServices?; How Do We Know What Works? The book covers a wide rangeof topics including: The case for conditional corporatephilanthropy; increasing stewardship to give more; assigningresponsibility for signature programs; how CEOs leveragecontributions programs for maximum benefit; effectively staffingcorporate contributions programs; the pros and cons of corporatefoundations; and more.

Offers benchmarks for determining if a business has ameaningful philanthropic program that fosters constructivecorporate citizenship Reveals how an effective philanthropic program and commitmentcan be incorporated in any organization Contains a comprehensive review of the information corporationsneed to make informed decisions about giving

The author offers a prescription for linking businesses withcauses and the nonprofits addressing critical issues in a way thatwill preserve or restore services and activities essential to ourquality of life.