Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

In an online and social media world, measurement is the key tosuccess

If you can measure your key business relationships, you canimprove them. Even though relationships are "fuzzy and intangible,"they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-stepprocedures for measuring customers, social media reputation,influence and authority, the media, and other keyconstituencies.

Based on hundreds of case studies about how organizations haveused measurement to improve their reputations, strengthen theirbottom lines, and improve efficiencies all around Learn how to collect the data that will help you betterunderstand your competition, do strategic planning, understand keystrengths and weaknesses, and better respond to customerpreferences Author runs a successful blog and serves as a measurementconsultant to companies such as Facebook, Southwest Airlines,Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork.Instead, Measure What Matters and the difference will showin the most important measure: your bottom line.