The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

John draws from his experience founding FUBU on a $40 budget and building it into a $6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out. Drawing on stories from dozens of entrepreneurs who have bootstrapped their way to wealth, he shows how to leverage the power of broke to success.